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PEERLESS DOUBLES IN SIZE

March 9, 2015
PEERLESS EXPANDS AS SALES GROW  
Wirral’s innovative Peerless Brewing Company has made a major investment to double production capacity as the five year old brewery eyes further business growth. 
 
A new energy efficient 30 brewers’ barrel plant* - installed by Johnson Brewing Design - will slash costs as Peerless builds on the success of its championship cask-conditioned ale brands. Last year the Birkenhead brewery was hailed as a top North West brewer in the region’s toughest beer challenge - the SIBA (Society of Independent Brewers) NW Beer Competition - scooping five top accolades, including two gold medals.**
 
This led to a further surge in demand for the eight strong core cask ale range, which has enjoyed sales growth at 30 per cent year-on-year since start up in 2010. The expansion is backed by Barclay’s Bank and Invest Wirral. It increases weekly production capacity from 17,590 pints (10,000 litres) to 35,190 pints (20,000 litres) or from 60 to 120 brewer’s barrels, with further expansion possible through additional fermentation tanks.
At a launch event featuring the UK’s top beer writer Roger Protz, managing director Steve Briscoe said: “Our ambitious expansion comes as the cask ale sector is seeing healthy growth, with pub goers increasingly seeking beers with quality and provenance.  We plan to grow with this market as publicans find our beers offer what they want – well balanced cask ales with that that extra flavour and drinkability.
“This major decision to expand followed further testimony last year from our peers at SIBA that we are brewing some of the very best cask ale in the UK.  A business review concluded that a modern brew-house would not only increase capacity but cut production costs.
 
“Our business plan showed that the new brew-house could be funded from these efficiencies and reduced costs. Barclays Bank and Invest Wirral agreed to back the project, so we can further build on the exceptional talents of our dedicated young brewers, Mark Powell and Alex Morley, to meet the consistently growing demand.”
 
Roger Protz said: “Peerless is a brilliant brewing success story. Under Steve Briscoe's guidance, it has grown from five to 25 barrels brew length in five years and has become a major force on Merseyside. The beers are of the highest quality, including the standout Full Whack IPA and Oatmeal Stout and the amazing new Fusion that uses no fewer than 10 different hop varieties. Peerless proves that beers with flavour are on today's drinkers' lips.”
Peerless currently supplies free trade customers throughout Merseyside, Cheshire and Greater Manchester and reaches national pub company outlets under the SIBA Direct Delivery Scheme.
 
The new brew house comprises copper, mash tun, hot liquor tank (HLT), cold liquor tank (CLT) and two new fermentation vessels (FVs) to give a total of seven FVs. The former brew-house used a steam boiler to heat the copper and HLT, which was very inefficient to run and expensive to maintain. A new copper is heated with a Lanemark TX High Efficiency direct fire burner that provides heat to an immersion coil inside the copper and has a significantly lower energy footprint. A new hot liquor tank is heated by electric immersion heaters, which are carefully controlled via programmable timers to ensure that the tank is only heated overnight by cheap rate electricity.  A small re-circ pump ensures that the water temperature is the same throughout the tank and ready to commence brewing each morning.
Comments
john
December 11, 2015
which pubs, on the wirral, stock your beers, I want totry them,

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